Founded by Pierre Balmain in 1945, the BALMAIN brand is famous for its haute couture, ready-to-wear, accessories and perfumes. The current creative director Olivier Rousteing inherits Pierre Balmain's fine craftsmanship and makes full use of the admirable exquisite traditional fashion craftsmanship to create distinct lines and structures, unique cuts and silhouettes, and innovative French style, which are favored by celebrities and high-end fashion magazines from all walks of life around the world.